It takes a nifty gimmick to specifically catch my eye at that circus-of-the-senses, CES. But this wall of customized SLR cameras (in the Ricoh booth at CES) in a rainbow array of color combinations was difficult to ignore.
The Pentax K-50 was this DSLR in all of these amazing combinations.
From Ricoh’s Press materials:
PENTAX RICOH IMAGING AMERICAS CORPORATION today introduced the PENTAX K-50 DSLR featuring advanced functionality beyond its mid-level classification. Ideal for photographers looking to transcend traditional DSLR offerings, the PENTAX K-50 combines a uniquely advanced feature set with a consumer-friendly price tag and 120 color combinations to meet an important additional demand of the creative consumer: personal style.
Rivaling many cameras higher in class, the K-50 boasts a long list of advanced specifications not found in other mid-level DSLRs. Beginning with its 81 weather seals, the K-50 incorporates PENTAX’s long-standing heritage of weather-resistant products making cameras that extend shooting environments to wet, rainy or snowy conditions. Building on this leading advantage, the K-50 features high-speed continuous shooting at approximately six frames per second, super-high-sensitivity shooting at ISO settings up to 51200 and high-precision SAFOX IXi+ autofocus with accurate subject tracking, guaranteeing crisp images even when in low-light or with a fast moving subject. Additionally, the K-50’s 100% field of view viewfinder, innovative shake reduction system, four optional interchangeable focusing screens and a fast shutter with the ability to shoot at speeds up to 1/6000 of a second enable photographers to push the boundaries of high-speed shooting while providing total confidence that their vision is framed accurately and captured in complete focus. And, with new Eye-fi SD card compatibility built in photo and video sharing a breeze! Users can enable automatic transmission of images and video to a smartphone for rapid sharing and even select their favorite images and re-size them before transmission.
The K-50 is available in 120 brilliant and eye-catching color combinations and sets a new standard in the customization of electronics. PENTAX’s Color to Order™ system takes advantage of a newly architected supply chain management system that is built to empower consumers to design the product they want.
“The K-50 introduces features that raise the bar in the mid-level DSLR class,” said Jim Malcolm, executive vice president, PENTAX RICOH IMAGING AMERICA. “Not only do the hardware and software specs outclass competitors, the Color to Order system is an industry first making it a truly unique offering among a sea of similarity.”
PENTAX has also strengthened its weather-sealed lens lineup with the debut of two new lenses; the smc PENTAX-DA L 18-55mm F3.5-5.6AL WR, and smc PENTAX-DA L 50-200 F4-5.6ED WR. The addition of these two lenses expands PENTAX’s extensive line of weather-sealed lenses which offer a wide variety of focal lengths and shooting perspectives ensuring there is a lens appropriate for many different shooting and weather scenarios.
It would be great to have had some funds in my budget to eventually purchase one of the models in purple for review, like this one on B&H’s site. Unfortunately, I have to steer my attention at other products for which the vendors or providers have been more collaborative or for which we had personally budgeted for purchase ourselves.